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Case Studies

What worked in the real world—and what did not. Honest analysis of brand campaigns and marketing programmes.

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How a Challenger Beverage Brand 3×'d Awareness Without Increasing Ad Spend

By shifting from performance-only media to a brand-building content architecture, this DTC drinks brand achieved 3× aided awareness in 18 months while holding CAC flat.

25 February 20268 min read

UGC

The UGC Machine: How a Beauty Brand Turned Customers Into Its Biggest Creative Team

By building a structured UGC advocacy programme, this beauty brand generated 2,400 pieces of authentic content per quarter—replacing a significant portion of studio production spend.

25 February 20267 min read