Editorial Pillar
Social Commerce
The convergence of discovery, content, and purchase in social environments.
Where scroll becomes sale.
Latest Analysis
Playbooks
All Social Commerce Playbooks →Essential Vocabulary
Dark Social
Private sharing of content through channels that cannot be tracked by analytics tools.
Creator Economy
The ecosystem of independent content creators who monetize audiences through platforms, brand deals, and digital products.
Conversion Rate Optimisation (CRO)
The systematic process of increasing the percentage of users who complete a desired action.
Live Commerce
Real-time video shopping where hosts demonstrate and sell products directly to a live audience.
Social Listening
The practice of monitoring digital channels for mentions, sentiment, and conversations relevant to a brand or category.