Editorial Pillar

AI

How artificial intelligence is reshaping marketing strategy and execution.

Intelligence at scale.

Latest Analysis

AI Content Strategy: Moving Beyond Mass Generation to Strategic Intelligence

The marketers winning with AI in 2025 are not using it to churn out more content—they are using it to understand audiences, anticipate intent, and act at the right moment.

22 February 20266 min read

How AI Is Transforming Influencer Discovery and Partnership Intelligence

Manual influencer vetting is dead. The new generation of AI-powered discovery tools can surface brand-aligned creators across niches, geographies, and engagement patterns in minutes.

22 February 20267 min

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Playbooks

Playbook·22 February 2026

AI Content Ops Playbook: Building a Human-AI Editorial Workflow

How to integrate AI tools into your editorial and content marketing workflow without sacrificing quality, brand voice, or original thinking.

Intermediate90 minutes

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Essential Vocabulary

Large Language Model (LLM)

An AI model trained on vast text datasets, capable of generating, summarising, and transforming language.

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Zero-Party Data

Data that customers intentionally and proactively share with a brand in exchange for value.

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Full AI Vocabulary →