Marketing Intelligence
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Definition

Large Language Model (LLM)

An AI model trained on vast text datasets, capable of generating, summarising, and transforming language.

Large language models (LLMs) are deep learning systems trained on extensive text corpora that can generate coherent, contextually appropriate text across a wide range of tasks—from content drafting to customer service automation. In marketing, LLMs are deployed for content generation, SEO, customer insight analysis, and personalisation at scale.

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