The UGC Machine: How a Beauty Brand Turned Customers Into Its Biggest Creative Team

By building a structured UGC advocacy programme, this beauty brand generated 2,400 pieces of authentic content per quarter—replacing a significant portion of studio production spend.

22 February 20267 min read

UGC

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UGC vs. Branded Content: The Trust Gap Nobody Is Talking About

Research consistently shows that consumers trust user-generated content 2.4× more than brand-produced content. Yet most brands still spend 80% of content budgets on the latter.

22 February 20265 min read