Micro-Influencer ROI: Why Smaller Audiences Drive Bigger Returns

Nano and micro-influencers consistently outperform mega-influencers on engagement, conversion, and cost-per-acquisition metrics. Here is the data—and the strategy.

22 February 20269 min read

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How AI Is Transforming Influencer Discovery and Partnership Intelligence

Manual influencer vetting is dead. The new generation of AI-powered discovery tools can surface brand-aligned creators across niches, geographies, and engagement patterns in minutes.

22 February 20267 min read