Reference
A living glossary of brand, advertising, AI, and creator marketing vocabulary.
5 terms
Conversion Rate Optimisation (CRO)
The systematic process of increasing the percentage of users who complete a desired action.
Creator Economy
The ecosystem of independent content creators who monetize audiences through platforms, brand deals, and digital products.
Dark Social
Private sharing of content through channels that cannot be tracked by analytics tools.
Live Commerce
Real-time video shopping where hosts demonstrate and sell products directly to a live audience.
Social Listening
The practice of monitoring digital channels for mentions, sentiment, and conversations relevant to a brand or category.