Reference
A living glossary of brand, advertising, AI, and creator marketing vocabulary.
4 terms
Nano-Influencer
Content creators with 1,000–10,000 followers who typically demonstrate high engagement rates and niche authority.
Product Seeding
The practice of sending products to influencers or journalists without a formal paid arrangement.
Social Proof
The psychological phenomenon where people mirror the actions or endorsements of others.
User-Generated Content (UGC)
Any content—images, video, reviews, posts—created by consumers rather than brands.